Microsoft is giving away a Barbie-themed Xbox Series S for free
It looks like the Forza Horizon 5 x Barbie crossover wasn't the only marketing stunt Mattel had in store for the upcoming film.
It looks like the Forza Horizon 5 x Barbie crossover wasn't the only marketing stunt Mattel had in store for the upcoming film.
The crossover comes just ahead of the release of the Margot Robbie-led live-action Barbie film on July 20.
Barbie will make its way into theaters soon but it could have been a very different film if Amy Schumer didn’t walk away.
You could even say that John Cena didn't "see" the minor role he had for Barbie coming his way after a chance meeting with Margot...
Hasbro and Mattel are looking to capitalize on the buzz that forthcoming theatrical releases of their brands will generate.
Margot Robbie is set to play the titular role, with Ryan Gosling portraying her counterpart, Ken.