About Xfire
You can read all about Xfire (the Website) and the company that owns the Website here.
What information do we collect?
We collect information from you when you register on our site, fill out a form, or make a comment on an article.
You may, however, visit our site anonymously.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Contact Form Submissions
If you choose to email us, we retain the email address provided and any other details provided by you in order to respond to you, should it be necessary. We do not use any information submitted via the contact form for marketing purposes.
What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
- To personalize your experience (your information helps us to better respond to your individual needs)
- To improve our website and (we continually strive to improve our website and application offerings based on the information and feedback we receive from you)
- To administer a contest, promotion, survey or other site feature
- To attempt to show you advertisements that are most relevant or helpful to you
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information, including SHA-256 secure browser encryption.
Do we use cookies?
If you allow, yes (cookies are small files that a site, app or its respective service provider(s) transfer to your device's hard drive (if you allow) that enables the sites, apps or service providers systems to recognize your device and capture and remember certain information).
We use cookies to understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and interaction, so that we can offer better site experiences and tools in the future.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
Google Analytics
We use Google Analytics to obtain anonymous data about how our site visitors use the site, which pages they visit, how they spend on the site, which country the are visiting from, and so on.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you may request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You may also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. We may release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.
Partners
Certain partners have a legitimate interest to collect and profile personal data in the form of IP address and cookie ID from our website users in order to provide targeted online advertising and ad measurement. For more details including opt-out requests, access requests or complaints, please review their privacy policy or contact their data protection officer.
YouTube API services
YouTube videos that are embedded within the pages for Xfire use YouTube API Services, which are subject to the Google Privacy Policy. Xfire stores zero user information in relation to any of your use of the YouTube API Services. The URL of the video you are viewing is stored in a database that is hosted on our servers. Similarly, when you view a video, part of the API also exists as files on our server. Anonymous statistics about the number of times that videos are viewed are recorded by Google and subject to the aforementioned Privacy Policy.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
For European Economic Area Residents
If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us you can contact us using this form.
For California Residents
California law gives residents the right to opt out of the “sale” of their personal information to third parties, including for advertising purposes. Under California law, the sharing of your information with a service provider for advertising purposes could be considered a "sale." To opt out of the sharing of your information for advertising information, click the opt out link provided in the footer of this page. To be clear we do not share your name, contact information, or any other sensitive information with third parties, and the categories of third parties that we share information with for advertising purposes are supply side platforms, programmatic advertising exchanges, and demand side platforms.
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party offerings have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked offerings. Nonetheless, we seek to protect the integrity of our site, and welcome any feedback about these offerings.
Your Consent
By using our site you consent to our online privacy policy.
Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page.
Contact
If you have any questions or concerns about this privacy policy, or any of your personal information, contact us directly at privacy@xfire.com, or by post at the following address:
Xfire
c/- Enoki Limited
Attn: Privacy Manager
PO Box 67003
Mount Eden
Auckland 1349
New Zealand
This policy was last modified on March 14, 2023.